Yoga Instructors: Here’s Exactly What You Should Charge For Corporate Classes

Figuring out what to charge as a corporate yoga instructor can feel tricky, especially when starting out. Over the years, I have learned how to value my services to be fair and attainable. I looked to similar services like chair massage and team-building to understand what vendors charge.

You want to value your time and expertise while staying competitive and attractive to clients. Don’t sweat it—we’ve broken down exactly how to determine your pricing so you can set rates with confidence.

1. Know Your Worth as a Yoga Instructor

Your pricing should reflect your experience, certifications, and the value you bring to corporate clients. A typical range for corporate yoga classes is $150-$350 per session, depending on factors like location, company size, number of sessions, and your expertise. Think about how your classes improve employee well-being, reduce stress, and boost productivity. 

I charged my first client so little they eventually told me to raise my rates. Most companies won’t do this, so don’t make the same mistake I did and undervalue yourself! Your services will make their employees healthier, more productive, and, therefore, more profitable. Corporate clients understand the importance of investing in wellness programs. 

Pro Tip: DO NOT offer your services for free. People don’t value services they don’t pay for, and it is highly unlikely they will convert to regular clients. 

2. Factor in Company Size

Don’t miss a beat; subscribe to our free newsletter here!

Corporate classes often involve larger groups than private sessions. While teaching more people at once, remember that larger classes also require more preparation and energy. Your sessions are available to the entire company (sometimes thousands of people). Adjust your rates accordingly to reflect the increased value you’re providing.

Example: Charge $150 for a small company (less than 100 employees), $150-$250 for larger companies (101-250 employees), and $250-350 for enterprise organizations (251-1,000+ employees).

3. Consider Additional Costs

Are you traveling to the client’s office? Bringing props like mats or blocks? Paying for parking? These extras take time and money, so make sure they’re factored into your pricing. If you’re teaching virtually, consider whether you need to invest in better equipment or software.

Pro Tip: Add a travel fee (e.g., $20-$50) for in-person classes that require significant commuting.

4. Offer Flexible Packages

Interested in Office Yoga tips and inspiration? Check out our programs.

Corporate clients appreciate transparent and flexible pricing options. Yoga only benefits employees when it’s done regularly and consistently. Create packages that make it easy for companies to commit, such as discounts for weekly or monthly sessions.

Example Packages:

1. Starter Package: 4 weekly sessions/month for $600.
2. Standard Package: 8 bi-weekly sessions/month for $1,150.
3. Premium Package: 12 sessions/month + a wellness workshop for $2,500.

5. Communicate the Value of Having a Corporate Yoga Instructor

When dogs don’t get along, the best thing to do is walk them both on leash, side by side. The tension diffuses, and so does the fighting—the same works with people. When we move together and breathe together, we connect on a deeper level. Professional sports teams are a perfect example. Office Yoga sessions can lead to teamwork and collaboration. When discussing pricing with potential clients, emphasize the benefits of your classes rather than just the cost. Highlight how yoga can lead to happier, healthier employees and increased workplace productivity. 

Pro Tip: Use testimonials or case studies to show tangible results from your past classes.

6. Be Confident in Your Rates

Subscribe to our newsletter for more content like this!

It’s normal to feel nervous about discussing rates; people are funny about money! But remember, your time and expertise are valuable. Yoga instructors with an Office Yoga certification are even more qualified to be preferred corporate yoga teachers. Stand by your rates, and don’t be afraid to negotiate for additional perks like referrals or testimonials if budget constraints come up.

Setting the right price for your corporate yoga classes ensures you’re compensated fairly while providing excellent value to your clients. By knowing your worth, offering flexible options, and communicating your impact, you’ll build a sustainable and rewarding career in corporate yoga.

Ready to take your corporate yoga career to the next level? Join Office Yoga’s Teacher Training program and learn how to price, pitch, and grow your business confidently!